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financiering ophalen bij het publiek","Past crowdfunding bij jouw financieringsbehoefte?","2026-03-11T00:00:00.000Z",4,"Bedrijfsgroei - Past crowdfunding bij jouw financieringsbehoefte?","Je hebt een idee, een plan of misschien werk je al aan je eerste product. Maar om de volgende stap te zetten heb je kapitaal nodig; en waar haal je dat vandaan? In deze fase kom je waarschijnlijk nog niet in aanmerking voor een bancaire financiering. Wil je ook nog geen aandelen weggeven? Dan is één van je beste opties crowdfunding. In dit artikel zetten we de verschillende vormen voor je uiteen en helpen je bepalen of het voor jou geschikt is. ","nl-NL",false,"Je hebt een idee, een plan of misschien werk je al aan je eerste product. Maar om de volgende stap te zetten heb je kapitaal nodig; en waar haal je dat vandaan? In deze fase kom je waarschijnlijk nog niet in aanmerking voor een bancaire financiering. Wil je ook nog geen aandelen weggeven? Dan is één van je beste opties crowdfunding. \n\nIn dit artikel zetten we de verschillende vormen voor je uiteen en helpen je bepalen of het voor jou geschikt is. ","ondernemerstips",{"url":572},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002FhZXE8zH8GqvwT2zgSdYT8\u002F16c94cbea994c11609a95fa844ce7499\u002Fcoverimage-crowdfunding__1_.jpg",{"url":572,"description":574},"",{"items":576},[577,583,588,594,599,605],{"sys":578,"name":580,"value":581,"type":582,"filterParameter":8},{"id":579},"2YiaNPPr85KJMbtSQA8QoG","ZZP","zzp","segment",{"sys":584,"name":586,"value":587,"type":582,"filterParameter":8},{"id":585},"61Gi5pguxq85hO9t00nZ0a","Micro","micro",{"sys":589,"name":591,"value":592,"type":593,"filterParameter":8},{"id":590},"vZrwK4AeuCTUyoYZEdftQ","Groei","groei","content-type",{"sys":595,"name":597,"value":598,"type":582,"filterParameter":8},{"id":596},"7LK9UKlaESFUwKs5gFFYwE","Small","small",{"sys":600,"name":17,"value":602,"type":603,"filterParameter":604},{"id":601},"7fnu1aVqUqze904das0tqW","financieel","category","category_financieel",{"sys":606,"name":608,"value":609,"type":610,"filterParameter":611},{"id":607},"43fyFcIgtr2eL3JKSxReoK","Crowdfunding","crowdfunding","topic","category_financieel:topic_crowdfunding",{"items":613},[614,621],{"sys":615,"name":617,"sector":618,"aboutText":8,"url":8,"image":619},{"id":616},"3c7hFxsERjWIBaScb9136J","Robbert Bruin","Financing",{"url":620,"description":574},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002F5EQFjBQ94ZKOzWory7fglM\u002F7981e09d6639ca9122f54db8d6d0c9d7\u002Fcb89ea7b-18f7-4930-8c22-2f380c21c7cf.jpg",{"sys":622,"name":624,"sector":8,"aboutText":8,"url":8,"image":625},{"id":623},"3Xy2SYlIh4jFIb2ZicT5gV","Maarten van de Vijver",{"url":626,"description":574},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002F2jsfop7yT2nSDhghzBPsFu\u002Fd4a18d6053d33c5f5ea4ad044547f2e2\u002F8d4da6bf-b634-4a66-aff6-7db1670b6378.jpg",{"slug":93,"pageName":94,"parentPage":628},{"slug":42,"pageName":43},{"items":630},[631,639,646],{"__typename":632,"sys":633,"linksCollection":635,"name":637,"variant":27,"header":8,"body":8,"image":638},"ArticleParagraph",{"id":634},"3BDx78CJig2dg0pbJifHQz",{"items":636},[],"Crowdfunding | Image",{"url":572,"description":574},{"__typename":632,"sys":640,"linksCollection":642,"image":8,"name":644,"variant":27,"header":8,"body":645},{"id":641},"7yLgIdqjTN6Vne7dh922Vy",{"items":643},[],"Crowdfunding | Body","## Wat is crowdfunding precies?\nBij crowdfunding presenteer je jouw plan op een online platform. Je geeft vooraf aan hoeveel je wilt ophalen, waarna mensen een bijdrage kunnen leveren (soms al vanaf tientallen euro’s). De financiering is vervolgens rond als het bedrag bereikt wordt. Wat je teruggeeft aan je investeerders hangt af van het type crowdfunding dat je kiest. \n\nEr zijn vier hoofdvormen:\n1.\t__Loan-based crowdfunding:__ je leent geld van investeerders en betaalt dat terug met rente. Deze vorm is in Nederland goed voor meer dan 90 procent van de zakelijke crowdfundingprojecten.\n2.\t__Equity-based crowdfunding:__ je geeft aandelen weg in ruil voor kapitaal. Investeerders worden mede-eigenaar en delen in toekomstige winst.\n3.\t__Reward-based crowdfunding:__ investeerders krijgen een beloning terug, bijv. een product, vroege toegang of een exclusieve ervaring. Dit werkt goed bij tastbare producten.\n4.\t__Donation-based crowdfunding:__ je investeerders krijgen bij deze vorm van crowdfunding niets terug. Vooral voor goede doelen of sociale initiatieven.\n\n## Waarom kiezen ondernemers voor crowdfunding?\nCrowdfunding is eerder toegankelijk dan bancaire financiering of durfkapitaal. En er zijn geen of minder voorwaarden waar je aan moet voldoen. Hierdoor is het ideaal voor startende ondernemers. \n\n__Je plan, je verhaal en je product-market fit zijn leidend. Niet je cijfers.__ \n\nEen goed idee kan al genoeg zijn om financiering op te halen. Een tweede voordeel is de marketingwaarde. Een succesvolle campagne is zichtbaarheid voor je merk. Je bouwt een community van mensen die in je geloven en soms ook als vroege klant of ambassadeur verder gaan. \n\nBovendien geeft crowdfunding je directe marktvalidatie. Als mensen bereid zijn geld in te leggen voor jouw idee is dat een sterk signaal dat er vraag naar is.\n\n## De uitdagingen van crowdfunding\nCrowdfunding klinkt eenvoudig, maar een campagne opzetten kan veel tijd en energie kosten. \n\nJe moet een overtuigend verhaal schrijven, je netwerk activeren, de campagne promoten en vragen van investeerders beantwoorden. Ook is een campagne natuurlijk geen garantie op succes, je moet goed kunnen uitlichten waarom je kapitaal nodig hebt.\n\nOok leent niet iedere financieringsbehoefte zich voor crowdfunding. Zakelijke dienstverleners of B2B-bedrijven hebben hiermee soms moeite: het product of hun dienst is vaak minder tastbaar dan bijv. een gadget voor de consumentenmarkt of horecaconcept. \n\nDaarnaast brengt equity crowdfunding verplichtingen mee. Je geeft aandelen weg en daarmee een stuk zeggenschap. Dat vraagt om goede afspraken en soms ook aanvullende administratie.\n\n## Wanneer is crowdfunding een goede keuze?\nCrowdfunding past het beste als je een concreet idee of product hebt waarover je enthousiast kunt vertellen. Denk aan productontwikkeling, een winkelopening of een productlancering, waarbij je ook een achterban hebt of kunt opbouwen.   \n\nHet is ook een interessante optie als je bewijs wilt leveren aan toekomstige investeerders. Een geslaagde crowdfundingcampagne laat zien dat de markt in je gelooft. Dat maakt een gesprek voor financiering later een stuk makkelijker.   \n\nTot slot kan crowdfunding een goede aanvulling zijn op andere financiering. Ondernemers combineren het soms met alternatieve financieringen om samen het benodigde bedrag bij elkaar te brengen.\n\n## Praktische tips om te beginnen\nAls je overweegt een crowdfundingcampagne te starten zijn hier belangrijkste stappen:\n1.\t__Kies het juiste type crowdfunding voor jouw situatie:__ loan-based is het meest gangbaar voor zakelijke financiering; equity is interessant als je investeerders ook als ambassadeur wilt.\n2.\t__Kies een goed platform:__ controleer of het platform een ECSP-vergunning heeft via het register van de AFM.\n3.\t__Bouw je netwerk op vóór de campagne:__ een groot deel van de eerste financiering komt uit je eigen netwerk. Zorg dat je die mensen al vroeg betrekt.\n4.\t__Zet je verhaal scherp:__ de campagnetekst is je pitch aan een groot publiek. Wees concreet over wat je doet, waarom je kapitaal nodig hebt en wat investeerders daarvoor terugkrijgen.\n5.\t__Plan tijd in voor promotie:__ een campagne vraagt actieve inzet gedurende de looptijd. Passief afwachten werkt zelden.\n\n## Crowdfunding als eerste stap\nCrowdfunding wordt vaak gebruikt als opstapje; naar een eerste lancering in de pre-seed\u002Fseed fase of bijv. een grotere financiering wanneer je in de start of scale up fase zit. \n\nJe haalt kapitaal op, bewijst dat er vraag is naar jouw product en bouwt tegelijkertijd een gemeenschap. Drie belangrijke bewijzen waarmee je jouw bestaansrecht aantoont. \n\nWil je meer lezen over de verschillende financieringsmogelijkheden? Bekijk dan [onze overzichtspagina](https:\u002F\u002Fdoorpakken.abnamro.nl\u002Fgroeifinanciering\u002F).\n",{"__typename":647,"sys":648,"image":8,"type":650,"variant":651,"title":8,"subtitle":652,"body":8,"primaryLink":653},"Name",{"id":649},"77pYPOoKfn3OoAvcid7ype","sales","highlight","Je bedrijf groeit, maar welke vorm van kapitaal past het beste bij je? Wij helpen je op weg",{"asset":8,"leadingIcon":8,"icon":27,"iconPosition":654,"externalUrl":8,"internalUrl":8,"type":655,"name":656,"label":657,"title":8,"theme":8,"linkedPage":658},"end","internal","In blog - Fin vormen per fase","Download de gids",{"parentPage":8,"slug":59},{"items":660},[661,685,693],{"__typename":662,"sys":663,"tagsCollection":665,"textAnimation":8,"type":667,"title":8,"subtitle":8,"anchorName":8,"cardsCollection":668},"CompCardWrapper",{"id":664},"2OUEiZaVbOBDZnp5yw7iLu",{"items":666},[],"anchor-wrapper",{"items":669},[670],{"__typename":647,"sys":671,"secondaryLink":8,"cardAnimation":8,"mediaAnimation":8,"textAnimation":8,"type":673,"alignment":674,"title":675,"subtitle":8,"body":676,"trackingComponentName":677,"videoControls":8,"optionalVideoExtras":8,"image":678,"primaryLink":679},{"id":672},"KDZmI5mkLvOvogEgH7N29","anchor","align-right","Behoefte aan een ervaren ondernemer om even te sparren?","Krijg toegang tot een netwerk van 500+ ervaren ondernemers. Via 1-op-1 begeleiding kun je sparren met en leren van een ondernemer met specifieke kennis van jouw sector en uitdagingen.","dpkn-banner",{"url":572,"description":574},{"asset":8,"dialogueModal":8,"leadingIcon":8,"icon":680,"iconPosition":654,"externalUrl":8,"internalUrl":8,"type":655,"name":681,"label":681,"title":8,"theme":8,"linkedPage":682},"chevron","Bekijk het mentorschap",{"slug":188,"parentPage":683},{"slug":39,"parentPage":684},{"slug":42},{"__typename":647,"sys":686,"primaryLink":8,"secondaryLink":8,"cardAnimation":8,"mediaAnimation":8,"textAnimation":8,"type":688,"alignment":8,"title":8,"subtitle":8,"body":689,"trackingComponentName":8,"videoControls":690,"optionalVideoExtras":8,"image":691},{"id":687},"1f4yaIh0G4cZSNmv9uDaS8","content-highlight","### Dit artikel is gecontroleerd door Robbert Bruin\nRobbert Bruin is propositie lead op het gebied van financieren. Hij is daarmee verantwoordelijk voor het definiëren van de strategie voor financieringsproposities en het initiëren van nieuwe proposities die inspelen op veranderende klantbehoeften en marktomstandigheden. Robbert heeft een ruime ervaring op het gebied van advisering en kennis van producten.\n",true,{"url":692,"description":574},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002FYfEXBiaHPOAZ0m8ndLPo5\u002Fbb4ba4d948ba53b6a5315567d7663e98\u002Frobbert-profiel.png",{"__typename":662,"sys":694,"tagsCollection":696,"textAnimation":8,"type":698,"title":8,"subtitle":8,"anchorName":8,"cardsCollection":699},{"id":695},"4WyOqzlGSoZgp4xoBky1gC",{"items":697},[],"feedback-card-wrapper",{"items":700},[701],{"__typename":702,"sys":703,"label":705,"valueId":706,"layout":707,"radioType":708,"required":8,"helperMessage":709,"leadType":8,"placeholder":8,"tooltip":8,"radiobuttonsCollection":710},"WizardComponentRadiobuttonSet",{"id":704},"ZxE9JpEnpHZz87TwizmgJ","Hoe tevreden ben je met dit artikel?","articleBlogFeedback","inline","enriched-radio","We horen graag wat je van dit artikel vindt! 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Maar om de volgende stap te zetten heb je kapitaal nodig; en waar haal je dat vandaan? In deze fase kom je waarschijnlijk nog niet in aanmerking voor een bancaire financiering. Wil je ook nog geen aandelen weggeven? Dan is één van je beste opties crowdfunding.",{"type":743,"children":744},"root",[745,752],{"type":746,"tag":747,"props":748,"children":749},"element","p",{},[750],{"type":751,"value":741},"text",{"type":746,"tag":747,"props":753,"children":754},{},[755],{"type":751,"value":756},"In dit artikel zetten we de verschillende vormen voor je uiteen en helpen je bepalen of het voor jou geschikt is.",{"title":574,"searchDepth":758,"depth":758,"links":759},2,[],{"data":761,"body":762,"toc":999},{"title":574,"description":574},{"type":743,"children":763},[764,771,776,781,827,833,838,846,851,856,862,867,872,877,882,888,893,898,903,909,914,967,973,978,983],{"type":746,"tag":765,"props":766,"children":768},"h2",{"id":767},"wat-is-crowdfunding-precies",[769],{"type":751,"value":770},"Wat is crowdfunding precies?",{"type":746,"tag":747,"props":772,"children":773},{},[774],{"type":751,"value":775},"Bij crowdfunding presenteer je jouw plan op een online platform. Je geeft vooraf aan hoeveel je wilt ophalen, waarna mensen een bijdrage kunnen leveren (soms al vanaf tientallen euro’s). De financiering is vervolgens rond als het bedrag bereikt wordt. Wat je teruggeeft aan je investeerders hangt af van het type crowdfunding dat je kiest.",{"type":746,"tag":747,"props":777,"children":778},{},[779],{"type":751,"value":780},"Er zijn vier hoofdvormen:",{"type":746,"tag":782,"props":783,"children":784},"ol",{},[785,797,807,817],{"type":746,"tag":786,"props":787,"children":788},"li",{},[789,795],{"type":746,"tag":790,"props":791,"children":792},"strong",{},[793],{"type":751,"value":794},"Loan-based crowdfunding:",{"type":751,"value":796}," je leent geld van investeerders en betaalt dat terug met rente. Deze vorm is in Nederland goed voor meer dan 90 procent van de zakelijke crowdfundingprojecten.",{"type":746,"tag":786,"props":798,"children":799},{},[800,805],{"type":746,"tag":790,"props":801,"children":802},{},[803],{"type":751,"value":804},"Equity-based crowdfunding:",{"type":751,"value":806}," je geeft aandelen weg in ruil voor kapitaal. Investeerders worden mede-eigenaar en delen in toekomstige winst.",{"type":746,"tag":786,"props":808,"children":809},{},[810,815],{"type":746,"tag":790,"props":811,"children":812},{},[813],{"type":751,"value":814},"Reward-based crowdfunding:",{"type":751,"value":816}," investeerders krijgen een beloning terug, bijv. een product, vroege toegang of een exclusieve ervaring. 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