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Afhankelijk van hoeveel omzet jouw bedrijf genereert kan eigen middelen betekenen dat je bijv. van je eigen spaargeld financiert, maar bij een al draaiend bedrijf kan dit ook betekenen dat je financiert vanuit zelf gegenereerde inkomsten. \n\nDe kern is dat je geen externe investeringen zoals bancaire financiering of durfkapitaal ophaalt.\n\nHet woord “bootstrap” betekent overigens het lusje waarmee je je laars zelf optrekt. Dat beeld geeft mooi weer waar het om draait: zelfstandig aan de slag met de middelen die je hebt.\n\n## Waarom kiezen ondernemers voor bootstrapping?\nDe keuze om je bedrijf te bootstrappen is niet altijd vrijwillig. Als je bedrijf nog geen omzet maakt en je ook (nog) geen extern kapitaal wilt aantrekken is het de enige optie. Door je eigen middelen te gebruiken kun je dan zonder externe verplichtingen de eerste stappen zetten. \n\nEen andere belangrijke overweging om te bootstrappen is de controle van je bedrijf. Als je zelf financiert blijf jij volledig in controle, waar je bij durfkapitaal aandelen afstaat of bij bancaire financiering aflossingen betaalt. Voor volledige vrijheid op financieel en strategisch vlak kom je bij bootstrapping uit. \n\nAls je na je zelf gefinancierde groei toch externe financiering gaat zoeken, sta je sterker in je schoenen. Je laat zien dat je toegewijd bent aan je bedrijf, je hebt bewezen dat je model werkt en je hebt klanten en omzet. Dat betekent betere voorwaarden en een hogere waardering. \n\n## De uitdagingen van bootstrapping\nDe grootste uitdaging van bootstrapping is de beperking op je financiële middelen. Je hebt vrijheid om te kiezen hoe je het besteed, maar je moet het wel willen en kunnen investeren. De organische groei kan ook betekenen dat je langzamer groeit dan concurrenten die wel externe financiering aantrekken. \n\nStel je zit in een snelgroeiende markt met veel concurrenten, dan kan het zo zijn dat je concurrenten je voorblijven met externe financiering. Zij hebben bijv. meer middelen om snel te schakelen, op grotere schaal te werken of beter talent aan te trekken. Voor kapitaalintensieve bedrijven is bootstrapping dan ook vaak lastig.\n\nDaarnaast loop je bij de inzet van je eigen geld persoonlijk risico, dat maakt het extra belangrijk om van tevoren het risico van je investering goed in te schatten.\n\n## Wanneer is bootstrapping een goede keuze?\nVerschillende factoren bepalen of bootstrapping de juiste keuze is. Denk als eerste aan het type bedrijf. Als je geen grote investeringen nodig hebt voor o.a. machines, voorraad of productie is bootstrapping ideaal. Bedrijven in de dienstverlening of SaaS-markt zijn bijvoorbeeld perfect voor bootstrapping. \n\nAls jij als ondernemer graag onafhankelijk wilt blijven is bootstrapping een logische keuze. Je behoudt je visie en kunt zelf de richting bepalen. \n\nEerder noemden we ook het stadium van je bedrijf. Als je de product-market fit nog niet gevalideerd hebt is bootstrapping vanzelfsprekend. Door een marktvalidatie te doen alvorens je investeringen gaat ophalen weet je zeker dat er een markt voor je product is.  \n\nBen je al een ervaren ondernemer? Dan kun je natuurlijk winsten uit eerdere successen gebruiken om je volgende onderneming te financieren. Ook dat valt onder bootstrapping.\n\n## Bootstrapping: praktische tips voor ondernemers\nAls je kiest voor bootstrapping zijn dit belangrijke aandachtspunten:\n- Als je nog een idee ontwikkelt, breng snel een eerste versie uit. De feedback die je krijgt is goud waard en zorgt dat je snel je aandacht kan focussen op belangrijke functies.\n- Focus op directe inkomsten. Zoek naar klanten die willen betalen. Dit is niet alleen financieel noodzakelijk, maar het valideert ook je idee. \n- Houd een goed oogje op de kosten. Vooral in de pre-seed en seed fase kan je makkelijk vanuit huis werken. Ook kom je met gratis trials of tools vaak ver genoeg. \n- Onderschat de kracht van je netwerk niet. Netwerken kunnen je advies, ondersteuning en soms zelfs gratis diensten opleveren. Andere ondernemers, mentoren en brancheorganisaties zijn erg waardevol.\n\n## Kies de beste oplossing voor jouw situatie en bedrijf\nBootstrapping is niet voor iedereen geschikt, maar het kan een krachtige strategie zijn voor ondernemers die bereid zijn om met beperkte middelen creatief te werk te gaan. Het vraagt discipline, focus op klanten en het vertrouwen om met kleine stappen vooruit te gaan in plaats van in één keer groot uit te pakken.\n\nVeel succesvolle bedrijven begonnen met financiering uit eigen middelen. Eén van de meest bekende voorbeelden is Spanx, welke met zo’n 5.000 dollar eigen middelen gefinancierd werd en inmiddels meer dan een miljard waard is. \n\nMaar of je nu kiest voor bootstrapping of externe financiering, het belangrijkste is dat de keuze past bij jouw bedrijf, jouw markt, en jouw persoonlijke doelen als ondernemer.\n\nWij helpen je graag met de groei van je bedrijf. Heb je interesse in de mogelijkheden qua bancaire financiering? [Bekijk dan hier onze opties](https:\u002F\u002Fwww.abnamro.nl\u002Fnl\u002Fzakelijk\u002Fproducten\u002Ffinancieren\u002Findex.html). \n",{"__typename":991,"sys":992,"image":8,"type":994,"variant":995,"title":8,"subtitle":996,"body":8,"primaryLink":997},"Name",{"id":993},"77pYPOoKfn3OoAvcid7ype","sales","highlight","Je bedrijf groeit, maar welke vorm van kapitaal past het beste bij je? Wij helpen je op weg",{"asset":8,"leadingIcon":8,"icon":27,"iconPosition":998,"externalUrl":8,"internalUrl":8,"type":999,"name":1000,"label":1001,"title":8,"theme":8,"linkedPage":1002},"end","internal","In blog - Fin vormen per fase","Download de gids",{"parentPage":8,"slug":59},{"items":1004},[1005,1030,1038],{"__typename":1006,"sys":1007,"tagsCollection":1009,"textAnimation":8,"type":1011,"title":8,"subtitle":8,"anchorName":8,"cardsCollection":1012},"CompCardWrapper",{"id":1008},"2OUEiZaVbOBDZnp5yw7iLu",{"items":1010},[],"anchor-wrapper",{"items":1013},[1014],{"__typename":991,"sys":1015,"secondaryLink":8,"cardAnimation":8,"mediaAnimation":8,"textAnimation":8,"type":1017,"alignment":1018,"title":1019,"subtitle":8,"body":1020,"trackingComponentName":1021,"videoControls":8,"optionalVideoExtras":8,"image":1022,"primaryLink":1024},{"id":1016},"KDZmI5mkLvOvogEgH7N29","anchor","align-right","Behoefte aan een ervaren ondernemer om even te sparren?","Krijg toegang tot een netwerk van 500+ ervaren ondernemers. Via 1-op-1 begeleiding kun je sparren met en leren van een ondernemer met specifieke kennis van jouw sector en uitdagingen.","dpkn-banner",{"url":1023,"description":960},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002FhZXE8zH8GqvwT2zgSdYT8\u002F16c94cbea994c11609a95fa844ce7499\u002Fcoverimage-crowdfunding__1_.jpg",{"asset":8,"dialogueModal":8,"leadingIcon":8,"icon":1025,"iconPosition":998,"externalUrl":8,"internalUrl":8,"type":999,"name":1026,"label":1026,"title":8,"theme":8,"linkedPage":1027},"chevron","Bekijk het mentorschap",{"slug":188,"parentPage":1028},{"slug":39,"parentPage":1029},{"slug":42},{"__typename":991,"sys":1031,"primaryLink":8,"secondaryLink":8,"cardAnimation":8,"mediaAnimation":8,"textAnimation":8,"type":1033,"alignment":8,"title":8,"subtitle":8,"body":1034,"trackingComponentName":8,"videoControls":1035,"optionalVideoExtras":8,"image":1036},{"id":1032},"1f4yaIh0G4cZSNmv9uDaS8","content-highlight","### Dit artikel is gecontroleerd door Robbert Bruin\nRobbert Bruin is propositie lead op het gebied van financieren. Hij is daarmee verantwoordelijk voor het definiëren van de strategie voor financieringsproposities en het initiëren van nieuwe proposities die inspelen op veranderende klantbehoeften en marktomstandigheden. Robbert heeft een ruime ervaring op het gebied van advisering en kennis van producten.\n",true,{"url":1037,"description":960},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002FYfEXBiaHPOAZ0m8ndLPo5\u002Fbb4ba4d948ba53b6a5315567d7663e98\u002Frobbert-profiel.png",{"__typename":1006,"sys":1039,"tagsCollection":1041,"textAnimation":8,"type":1043,"title":8,"subtitle":8,"anchorName":8,"cardsCollection":1044},{"id":1040},"4WyOqzlGSoZgp4xoBky1gC",{"items":1042},[],"feedback-card-wrapper",{"items":1045},[1046],{"__typename":1047,"sys":1048,"label":1050,"valueId":1051,"layout":1052,"radioType":1053,"required":8,"helperMessage":1054,"leadType":8,"placeholder":8,"tooltip":8,"radiobuttonsCollection":1055},"WizardComponentRadiobuttonSet",{"id":1049},"ZxE9JpEnpHZz87TwizmgJ","Hoe tevreden ben je met dit artikel?","articleBlogFeedback","inline","enriched-radio","We horen graag wat je van dit artikel vindt! ",{"items":1056},[1057,1064,1069,1074,1079],{"__typename":1058,"sys":1059,"image":8,"valueId":1061,"label":1062,"placeholder":8,"type":1063,"leadType":8,"booleanValue":8,"contextType":8,"required":8,"helperMessage":8,"tooltip":8},"WizardComponentTextInput",{"id":1060},"XAF7uHZ862TgK57YGaDwM","genericPdpFeedbackRadioOne","1","radio",{"__typename":1058,"sys":1065,"image":8,"valueId":1067,"label":1068,"placeholder":8,"type":1063,"leadType":8,"booleanValue":8,"contextType":8,"required":8,"helperMessage":8,"tooltip":8},{"id":1066},"4q7k4PWHQCMFiU8zQmlrkG","genericPdpFeedbackRadioTwo","2",{"__typename":1058,"sys":1070,"image":8,"valueId":1072,"label":1073,"placeholder":8,"type":1063,"leadType":8,"booleanValue":8,"contextType":8,"required":8,"helperMessage":8,"tooltip":8},{"id":1071},"5OQ0mhjfd7Uq6uX3KWvn6n","genericPdpFeedbackRadioThree","3",{"__typename":1058,"sys":1075,"image":8,"valueId":1077,"label":1078,"placeholder":8,"type":1063,"leadType":8,"booleanValue":8,"contextType":8,"required":8,"helperMessage":8,"tooltip":8},{"id":1076},"WCi3uFOQAFutAzi0udnij","genericPdpFeedbackRadioFour","4",{"__typename":1058,"sys":1080,"image":8,"valueId":1082,"label":1083,"placeholder":8,"type":1063,"leadType":8,"booleanValue":8,"contextType":8,"required":8,"helperMessage":8,"tooltip":8},{"id":1081},"4ldRZgtvse1mBwa1JFyNqq","genericPdpFeedbackRadioFive","5",{"frontmatter":1085,"meta":1086,"nodes":1087},{},{},[1088],[1089,1090,1020],"p",{},{"frontmatter":1092,"meta":1093,"nodes":1094},{},{},[1095,1100],[1096,1097,1099],"h3",{"id":1098},"dit-artikel-is-gecontroleerd-door-robbert-bruin","Dit artikel is gecontroleerd door Robbert Bruin",[1089,1101,1102],{},"Robbert Bruin is propositie lead op het gebied van financieren. Hij is daarmee verantwoordelijk voor het definiëren van de strategie voor financieringsproposities en het initiëren van nieuwe proposities die inspelen op veranderende klantbehoeften en marktomstandigheden. Robbert heeft een ruime ervaring op het gebied van advisering en kennis van producten.",{"frontmatter":1104,"meta":1105,"nodes":1106},{},{},[1107],[1089,1108,1109,1113,1114,1119],{},[1110,1111,1112],"strong",{},"Belangrijk!"," Vul geen persoonlijke gegevens in, zoals je naam of pincode. We gebruiken je feedback voor het verbeteren van onze service. Hulp nodig? Neem contact met ons op door te e-mailen naar ",[1115,1116,1118],"a",{"href":1117},"mailto:doorpakken@nl.abnamro.com","doorpakken@nl.abnamro.com",".",{"frontmatter":1121,"meta":1122,"nodes":1123},{},{},[1124,1127],[1089,1125,1126],{},"Er komt een punt in de ontwikkeling van je bedrijf waarop je een kans ziet om verder te schalen. Dan kom je vaak voor de keuze te staan: zoek je externe financiering? Of financier je de groei vanuit je eigen middelen?",[1089,1128,1129],{},"Voor veel ondernemers is bootstrapping (groeien zonder externe financiers) een serieuze optie. Maar wanneer is dit een slimme strategie en wanneer kun je beter kijken naar investeerders?",{"frontmatter":1131,"meta":1132,"nodes":1133},{},{},[1134,1139,1142,1145,1148,1152,1155,1158,1161,1165,1168,1171,1174,1178,1181,1184,1187,1190,1194,1197,1213,1217,1220,1223,1226],[1135,1136,1138],"h2",{"id":1137},"wat-is-bootstrapping-precies","Wat is bootstrapping precies?",[1089,1140,1141],{},"Bootstrapping betekent dat je je onderneming opbouwt en laat groeien met je eigen middelen. Afhankelijk van hoeveel omzet jouw bedrijf genereert kan eigen middelen betekenen dat je bijv. van je eigen spaargeld financiert, maar bij een al draaiend bedrijf kan dit ook betekenen dat je financiert vanuit zelf gegenereerde inkomsten.",[1089,1143,1144],{},"De kern is dat je geen externe investeringen zoals bancaire financiering of durfkapitaal ophaalt.",[1089,1146,1147],{},"Het woord “bootstrap” betekent overigens het lusje waarmee je je laars zelf optrekt. Dat beeld geeft mooi weer waar het om draait: zelfstandig aan de slag met de middelen die je hebt.",[1135,1149,1151],{"id":1150},"waarom-kiezen-ondernemers-voor-bootstrapping","Waarom kiezen ondernemers voor bootstrapping?",[1089,1153,1154],{},"De keuze om je bedrijf te bootstrappen is niet altijd vrijwillig. Als je bedrijf nog geen omzet maakt en je ook (nog) geen extern kapitaal wilt aantrekken is het de enige optie. Door je eigen middelen te gebruiken kun je dan zonder externe verplichtingen de eerste stappen zetten.",[1089,1156,1157],{},"Een andere belangrijke overweging om te bootstrappen is de controle van je bedrijf. Als je zelf financiert blijf jij volledig in controle, waar je bij durfkapitaal aandelen afstaat of bij bancaire financiering aflossingen betaalt. Voor volledige vrijheid op financieel en strategisch vlak kom je bij bootstrapping uit.",[1089,1159,1160],{},"Als je na je zelf gefinancierde groei toch externe financiering gaat zoeken, sta je sterker in je schoenen. Je laat zien dat je toegewijd bent aan je bedrijf, je hebt bewezen dat je model werkt en je hebt klanten en omzet. Dat betekent betere voorwaarden en een hogere waardering.",[1135,1162,1164],{"id":1163},"de-uitdagingen-van-bootstrapping","De uitdagingen van bootstrapping",[1089,1166,1167],{},"De grootste uitdaging van bootstrapping is de beperking op je financiële middelen. Je hebt vrijheid om te kiezen hoe je het besteed, maar je moet het wel willen en kunnen investeren. De organische groei kan ook betekenen dat je langzamer groeit dan concurrenten die wel externe financiering aantrekken.",[1089,1169,1170],{},"Stel je zit in een snelgroeiende markt met veel concurrenten, dan kan het zo zijn dat je concurrenten je voorblijven met externe financiering. Zij hebben bijv. meer middelen om snel te schakelen, op grotere schaal te werken of beter talent aan te trekken. Voor kapitaalintensieve bedrijven is bootstrapping dan ook vaak lastig.",[1089,1172,1173],{},"Daarnaast loop je bij de inzet van je eigen geld persoonlijk risico, dat maakt het extra belangrijk om van tevoren het risico van je investering goed in te schatten.",[1135,1175,1177],{"id":1176},"wanneer-is-bootstrapping-een-goede-keuze","Wanneer is bootstrapping een goede keuze?",[1089,1179,1180],{},"Verschillende factoren bepalen of bootstrapping de juiste keuze is. Denk als eerste aan het type bedrijf. Als je geen grote investeringen nodig hebt voor o.a. machines, voorraad of productie is bootstrapping ideaal. Bedrijven in de dienstverlening of SaaS-markt zijn bijvoorbeeld perfect voor bootstrapping.",[1089,1182,1183],{},"Als jij als ondernemer graag onafhankelijk wilt blijven is bootstrapping een logische keuze. Je behoudt je visie en kunt zelf de richting bepalen.",[1089,1185,1186],{},"Eerder noemden we ook het stadium van je bedrijf. Als je de product-market fit nog niet gevalideerd hebt is bootstrapping vanzelfsprekend. Door een marktvalidatie te doen alvorens je investeringen gaat ophalen weet je zeker dat er een markt voor je product is.",[1089,1188,1189],{},"Ben je al een ervaren ondernemer? Dan kun je natuurlijk winsten uit eerdere successen gebruiken om je volgende onderneming te financieren. Ook dat valt onder bootstrapping.",[1135,1191,1193],{"id":1192},"bootstrapping-praktische-tips-voor-ondernemers","Bootstrapping: praktische tips voor ondernemers",[1089,1195,1196],{},"Als je kiest voor bootstrapping zijn dit belangrijke aandachtspunten:",[1198,1199,1200,1204,1207,1210],"ul",{},[1201,1202,1203],"li",{},"Als je nog een idee ontwikkelt, breng snel een eerste versie uit. De feedback die je krijgt is goud waard en zorgt dat je snel je aandacht kan focussen op belangrijke functies.",[1201,1205,1206],{},"Focus op directe inkomsten. Zoek naar klanten die willen betalen. Dit is niet alleen financieel noodzakelijk, maar het valideert ook je idee.",[1201,1208,1209],{},"Houd een goed oogje op de kosten. Vooral in de pre-seed en seed fase kan je makkelijk vanuit huis werken. Ook kom je met gratis trials of tools vaak ver genoeg.",[1201,1211,1212],{},"Onderschat de kracht van je netwerk niet. Netwerken kunnen je advies, ondersteuning en soms zelfs gratis diensten opleveren. Andere ondernemers, mentoren en brancheorganisaties zijn erg waardevol.",[1135,1214,1216],{"id":1215},"kies-de-beste-oplossing-voor-jouw-situatie-en-bedrijf","Kies de beste oplossing voor jouw situatie en bedrijf",[1089,1218,1219],{},"Bootstrapping is niet voor iedereen geschikt, maar het kan een krachtige strategie zijn voor ondernemers die bereid zijn om met beperkte middelen creatief te werk te gaan. Het vraagt discipline, focus op klanten en het vertrouwen om met kleine stappen vooruit te gaan in plaats van in één keer groot uit te pakken.",[1089,1221,1222],{},"Veel succesvolle bedrijven begonnen met financiering uit eigen middelen. Eén van de meest bekende voorbeelden is Spanx, welke met zo’n 5.000 dollar eigen middelen gefinancierd werd en inmiddels meer dan een miljard waard is.",[1089,1224,1225],{},"Maar of je nu kiest voor bootstrapping of externe financiering, het belangrijkste is dat de keuze past bij jouw bedrijf, jouw markt, en jouw persoonlijke doelen als ondernemer.",[1089,1227,1228,1229,1119],{},"Wij helpen je graag met de groei van je bedrijf. Heb je interesse in de mogelijkheden qua bancaire financiering? ",[1115,1230,1231],{"href":481},"Bekijk dan hier onze opties",1794497722692]