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Ze denken vaak: ik kan het zelf wel.’ Elke Coolen bouwde samen met haar jongere zus, Inge, vijftien jaar lang aan verpakkingsbedrijf DeeDee. Samen verdubbelden zij de omzet meerdere keren en verkochten het bedrijf uiteindelijk aan hun beste concurrent. Onderweg leerde Elke dat groei pas mogelijk is als je durft los te laten, de juiste mensen om je heen verzamelt en af en toe een vraag stelt in plaats van een advies geeft. 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Op haar dertigste stapte ze in het familiebedrijf dat haar moeder had opgericht: DeeDee, gespecialiseerd in complexe, flexibele verpakkingen, van de stazak van HAK tot beschermende verpakkingen voor chemicaliën. Samen met haar zus Inge ging ze het bedrijf opschalen.\n\n‘Inge en ik vulden elkaar perfect aan. Ik heb heel veel ideeën geopperd waarvan zij zei: El, dat gaan we even niet doen. We hebben eindeloze gesprekken gehad over strategie en beslissingen. Het hebben van een sparringpartner, en in mijn geval de beste zakenpartner die er is, heeft echt heel veel fouten voorkomen.’\n\nIn vijftien jaar verdubbelden ze de omzet drie à vier keer. Tot ze merkten dat de dingen op elkaar begonnen te lijken. ‘Ik ben niet het type mens dat wil werken in een organisatie waarvan ik niet meer weet hoe de partners van de medewerkers heten en waar ze op vakantie gaan.’ Toen hun beste concurrent voor de zoveelste keer vroeg of ze om tafel wilden, zeiden ze ja.\n\n## Het groeiplafond van vijf miljoen\nVoordat het zover was, zat er een cruciaal hoofdstuk in hun groei-reis. Coolen en haar zus hadden DeeDee laten groeien van een kleine twee miljoen naar richting de vijf miljoen euro omzet. Maar ze kwamen niet door die drempel heen.\n\nVia een inspiratiedag van nlgroeit (waar Coolen voor het eerst een netwerkorganisatie meemaakte waar niemand iets aan haar wilde verkopen) vroegen ze een mentor aan. Dat werd Elske Doets. Haar diagnose was helder: de overdracht van het familiebedrijf was niet afgerond. Er liepen nog te veel lijntjes naar hun ouders om autonoom te kunnen ondernemen.\n\n‘We moesten een aantal niet-makkelijke keuzes maken om los te komen van hoe het bedrijf was. Pas toen de visie en de strategie écht van ons werden, konden we weer doorgroeien.’\n\nHet is een les die Coolen nu regelmatig terugziet bij andere ondernemers en niet alleen bij familiebedrijven. Vaak zijn er mensen in de organisatie waar al lang afscheid van genomen had moeten worden of lijntjes die de ondernemer tegenhouden. ‘De oplossing zit 9 van de 10 keer in de ondernemer zelf. Ze kennen hun bedrijf het best. Maar soms heb je iemand nodig die de juiste vraag stelt.’\n\n## Het snijvlak tussen menselijkheid en ondernemerschap\nBij de professionalisering van DeeDee moesten Coolen en haar zus een aantal pijnlijke stappen zetten; van mensen afscheid nemen en de hele organisatiestructuur omgooien. Medewerkers die tot dan toe ‘in hun kruiwagen hadden geladen wat ze leuk vonden’ een afgebakende functie geven met een andere plek, een ander bureau en een andere buurman.\n\n‘Dat is het snijvlak waar je als groeiende ondernemer altijd op terechtkomt: menselijkheid versus ondernemerschap. Je wilt mensen goed behandelen, maar het bedrijf moet ook verder. Dat hebben we moeten leren.’\n\nHet is een patroon dat ze nu als mentor direct herkent. Groeiende bedrijven gaan van de ene fase naar de andere, vaak ondoorzichtig, totdat je ergens tegenaan loopt. ‘Dat is het moment om een stap terug te doen om je visie en strategie te herijken. Ik begin dan altijd bij de persoonlijke waarden en wensen van de ondernemer zelf, want als leider moet je verbinding blijven houden met je bedrijf.’\n",{"__typename":656,"sys":657,"primaryLink":8,"type":659,"variant":8,"title":660,"subtitle":661,"body":662,"image":663},"Name",{"id":658},"1ST5aLHoAL3AVqyDuzdXs3","quote","Elke Coolen ","Kraftur","‘Mensen komen voor advies omdat ze al weten wat ze moeten doen, maar willen horen dat dat het antwoord niet is.’",{"url":664,"description":572},"https:\u002F\u002Fimages.ctfassets.net\u002Fugvt7frqdowh\u002F6ns63J168YphKb5Rk2WV3L\u002F7e4b5709865d047e7df02f5c935485ee\u002Fimg-elke-coolen-quote__1_.jpg",{"__typename":633,"sys":666,"linksCollection":668,"image":8,"name":670,"variant":27,"header":8,"body":671},{"id":667},"4C67LubDgcifhoOSeEzgrg",{"items":669},[],"Mentorschap - Elke Coolen | Body 3a","## Het boekje op de terugweg\nOp events van nlgroeit gingen Elke en Inge altijd bewust aan verschillende tafels zitten, zodat ze elk hun eigen gesprekken konden voeren. Inge had altijd een klein boekje bij zich. Op de terugweg — Elke reed, Inge schreef — noteerden ze de uitspraken die hen bijbleven.\n\n‘Soms hielden we elkaar er ook mee scherp. Dan zeiden we tegen elkaar: nu zit je weer om de pot te draaien, net als wat zij tegen ons zeiden. Zullen we gewoon de knoop doorhakken?’\n\nHet klinkt als een klein detail, maar het raakt aan iets wezenlijks. ‘Als ondernemer investeer je bij nlgroeit minimaal geld, maar je investeert wel tijd. Als je een mentorgesprek of een event gewoon voorbij laat kabbelen, blijft er niks hangen. Maar als je een paar dingen opschrijft en meeneemt, leer je jezelf om uit gesprekken te halen wat je nodig hebt voor je bedrijfsvoering.’",{"__typename":656,"sys":673,"image":8,"type":675,"variant":27,"title":8,"subtitle":676,"body":8,"primaryLink":677},{"id":674},"6nzY5BRr4htlJXUEEZRvI8","sales","Een ervaren ondernemer als klankbord gebruiken? Je doet het eenvoudig via ons mentorschap",{"asset":8,"leadingIcon":8,"icon":27,"iconPosition":678,"externalUrl":8,"internalUrl":8,"type":679,"name":680,"label":681,"title":8,"theme":8,"linkedPage":682},"end","internal","In blog - Mentorschap","Bekijk de propositie",{"slug":188,"parentPage":683},{"slug":39,"parentPage":684},{"slug":42},{"__typename":633,"sys":686,"image":8,"name":688,"variant":27,"header":8,"body":689,"linksCollection":690},{"id":687},"5qsnj4KlHbWNEJncy0lpXY","Mentorschap - Elke Coolen | Body 3b","## Je hoeft het niet alleen te doen\nAls Coolen één ding had mogen veranderen aan haar eigen ondernemersreis, dan was het niet één specifieke fout. ‘Ik heb niet één, maar een miljoen fouten voorkómen doordat ik een zakenpartner had. Niet ieder ondernemer heeft dat. Maar iedereen kan mensen om zich heen verzamelen die als klankbord fungeren.’\n\nHet is de rode draad door haar hele verhaal: van de mentor die haar hielp door het groeiplafond, tot de coach die ze nu zelf is voor anderen. De community van nlgroeit speelt daarin een sleutelrol. ‘Als je eenmaal ervaart dat er iemand is die oprechte interesse heeft in jouw verhaal — niet om je bedrijf te kopen, niet om je een product te verkopen, maar om je écht te helpen — dan verandert er iets.’\n\nHaar persoonlijke missie vat het samen: levensgelukkig leiderschap. ‘Als ondernemers weer kunnen lachen en genieten van hun ondernemerschap, dan is mijn werk gedaan.’\n\n## Zelf sparren met een ervaren ondernemer? \nVia het mentorschap krijg je toegang tot het volledige netwerk van nlgroeit: meer dan 500 ervaren ondernemers die klaarstaan om jou te helpen bij jouw groei-uitdaging.   \n",{"items":691},[692],{"asset":8,"leadingIcon":8,"icon":693,"iconPosition":678,"externalUrl":8,"internalUrl":8,"type":679,"name":694,"label":694,"title":8,"theme":8,"linkedPage":695},"chevron","Bekijk het mentorschap",{"slug":188,"parentPage":696},{"slug":39,"parentPage":697},{"slug":42},{"__typename":656,"sys":699,"image":8,"type":675,"variant":639,"title":8,"subtitle":701,"body":8,"primaryLink":702},{"id":700},"5LLNMXVNM3ppo4ykRpVEgt","Groei vraagt soms om loslaten. Wij helpen je stapsgewijs van pionier naar leider te gaan",{"asset":8,"leadingIcon":8,"icon":27,"iconPosition":678,"externalUrl":8,"internalUrl":8,"type":679,"name":703,"label":704,"title":8,"theme":8,"linkedPage":705},"In blog - Greiner f1","Download je stappenplan",{"slug":327,"parentPage":706},{"slug":67,"parentPage":707},{"slug":42},{"items":709},[710,733],{"__typename":711,"sys":712,"tagsCollection":714,"textAnimation":8,"type":716,"title":8,"subtitle":8,"anchorName":8,"cardsCollection":717},"CompCardWrapper",{"id":713},"2OUEiZaVbOBDZnp5yw7iLu",{"items":715},[],"anchor-wrapper",{"items":718},[719],{"__typename":656,"sys":720,"secondaryLink":8,"cardAnimation":8,"mediaAnimation":8,"textAnimation":8,"type":722,"alignment":723,"title":724,"subtitle":8,"body":725,"trackingComponentName":726,"videoControls":8,"optionalVideoExtras":8,"image":727,"primaryLink":729},{"id":721},"KDZmI5mkLvOvogEgH7N29","anchor","align-right","Behoefte aan een ervaren ondernemer om even te sparren?","Krijg toegang tot een netwerk van 500+ ervaren ondernemers. 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